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\H
New Honda commercial in the UK.
Very important that you understand: There are no computer graphics or
digital tricks in the film. Everything you see really happened in real
time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. The film cost six million
dollars and took three months to complete including a full engineering
of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. Honda executives figure the ad will soon pay
for itself simply in "free" viewings (Honda isn't paying a dime to have you
watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real.
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf
\H
New Honda commercial in the UK.
Very important that you understand: There are no computer graphics or
digital tricks in the film. Everything you see really happened in real
time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. The film cost six million
dollars and took three months to complete including a full engineering
of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. Honda executives figure the ad will soon pay
for itself simply in "free" viewings (Honda isn't paying a dime to have you
watch this commercial!).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.
When the ad was shown to Honda executives, they liked it and commented
on how amazing computer graphics have gotten. They fell off their chairs
when they found out it was for real.
http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf
